REAL IMPACT

2024 | Marketing and Advertising Campaign

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In 2024, the Office of the Vice President at Iowa State University Extension and Outreach collaborated with Advancement Creative to create a new annual report series called Real Impact. Real Impact aimed to educate stakeholders and representatives about the real impacts Extension and Outreach has on Iowans across the state through various programs and initiatives.

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As the lead graphic designer, I designed the overall look for the campaign. Once the overall design was approved, I coordinated with social media, video, content editors and brand managers to ensure all digital and print materials were consistent before publishing.